Central Design Agency
CDA — Central Design Agency

We design signage Building signage systems

We design, produce and install external and internal signage systems for shopping centres, hotels, offices and public buildings. From the first sign at the approach to the number on the door.

40 buildings

454 delivered signs on record

2018. working since

Buildings we have worked on

A BLOK Shopping ZoneAda MallBelville Olympic VillageBig FashionBW ArcadiaBW AuroraBW TerracesCrowne PlazaFalkensteinerGrand HotelGTC Green HeartHiltonInterContinentalKBC ZemunKlinički centar SrbijeKruševac Shopping ParkKWSNEPI RockcastlePorto PalaceTC PromenadaRadisson BluRegent Pool Club ResidencesSGSSL Industry HotelTC GalerijaWoodside Apart Hotel

What we do

The whole way from analysis to an installed sign

We do not produce individual signs to order. We deliver a system: circulation analysis, signage design, a graphic standards manual, shop drawings, supervised production and on-site installation.

External signage

The first sign a visitor sees is the one from the street. We design and deliver external signage that makes a building recognisable from traffic, from the car park and from the pedestrian approach.

More

Internal signage

Inside, a decision is made every few steps. We build a sign system that takes a visitor from the entrance to their destination without hesitation, and covers every room — from the conference hall to the plant room.

More

Digital signage

Where content changes more often than boards can be replaced, the sign becomes a screen. We deliver passive, active and interactive communication — from digital totems to info-touch points.

More

Graphic standards manual

The document that protects the building's appearance after we leave. It prescribes how the logotype is applied to every type of sign, so that later additions look as if they were made on the same day as the first one.

More

Evacuation plans

A mandatory element of every public space, and the one sign that must be understood by a person seeing it for the first time, in a situation that leaves no time to study it.

More

Production and installation

A drawing is worth as much as the sign that comes out of it. We produce shop drawings, select fabricators by technique and material, and supervise production and installation on site.

More

TC Galerija — shopping centre signage, photograph 1 of 1Ada Mall — shopping centre signage, photograph 1 of 1Skyline Belgrade / AFI Tower — office tower and residential complex signage, photograph 1 of 1Kula Belgrade / St. Regis — hotel and residential tower signage, photograph 1 of 1TC Promenada — shopping centre signage, photograph 1 of 1Hilton — hotel signage, photograph 1 of 1Rajićeva Shopping Center — shopping centre signage, photograph 1 of 1Grand Hotel — mountain hotel signage, photograph 1 of 1Airport City Belgrade — business park signage, photograph 1 of 1Big Fashion — shopping centre signage, photograph 1 of 1AFI City Zmaj — office complex signage, photograph 1 of 1GTC Green Heart — office complex signage, photograph 1 of 1Falkensteiner — hotel signage, photograph 1 of 1BW Terraces — residential development signage, photograph 1 of 1
Klinički centar Srbije — healthcare facility signage, photograph 1 of 1A BLOK Shopping Zone — shopping zone signage, photograph 1 of 1BW Arcadia — residential development signage, photograph 1 of 1BW Aurora — residential development signage, photograph 1 of 1BW Libera — residential development signage, photograph 1 of 1BW Scala — residential development signage, photograph 1 of 1BW Simfonija — residential development signage, photograph 1 of 1BW Sole — residential development signage, photograph 1 of 1Belville Olympic Village — residential development signage, photograph 1 of 1Crowne Plaza — hotel signage, photograph 1 of 1InterContinental — hotel signage, photograph 1 of 1KBC Zemun — clinical hospital centre signage, photograph 1 of 1KWS — business and production complex signage, photograph 1 of 1Kruševac Shopping Park — shopping park signage, photograph 1 of 1

How we work

Six steps to a system that works

01

Site walk and analysis

We walk the building along the visitor's route and record every point where a direction is chosen.

02

Signage design

Sign placement, the content of every board and the numbering logic, by storey and zone.

03

Standards manual

The rules by which every future sign is made the same way as the first.

04

Shop drawings

Dimensions, sections, materials and fixings for each sign type.

05

Supervised production

Fabricator selection by technique, sample and shade control before series.

06

Installation and handover

Installation to plan and an as-built schedule of signs by room.

40

buildings signed

454

photographs of delivered work

6

services in one chain

8

years of practice

Where we work

Every building type has its own logic

Shopping centres — signage system

Shopping centres

A shopper who cannot find a unit does not come back to try again. In a shopping centre, signage is part…

8 projects

Hotels — signage system

Hotels

A guest arrives tired and carrying luggage. Between reception and the room there must be no point where…

10 projects

Office buildings — signage system

Office buildings

An office building receives first-time visitors and staff who spend years there. The system has to work…

7 projects

Residential developments — signage system

Residential developments

In a multi-block development a visitor is looking for a specific entrance, not a building. Signage…

13 projects

Healthcare facilities — signage system

Healthcare facilities

Here it is not a shopper finding their way but a patient, often under stress and against an appointment…

2 projects

Education buildings — signage system

Education buildings

A school has two audiences: those who spend years there and those entering for the first time. The…

Hospitality venues

For a restaurant or a bar the sign does two jobs at once: it says who you are and it brings a guest in…

Banks and institutions

A branch network needs the same solution on a hundred different façades. The job is not one sign but a…

Projects

Buildings people move through every day

TC Galerija — shopping centre signage, photograph 1 of 13

Shopping centre Belgrade

TC Galerija

A complete shopping centre signage system, from external totems and the car park to maps, tenant directories…

Ada Mall — shopping centre signage, photograph 1 of 9

Shopping centre Belgrade

Ada Mall

Internal shopping centre signage: info totems, directional signs and pictograms across all levels.

Skyline Belgrade / AFI Tower — office tower and residential complex signage, photograph 1 of 84

Office tower and residential complex Belgrade

Skyline Belgrade / AFI Tower

Signage for a mixed-use development: office tower tenants, floor and lift signs, illuminated apartment…

Kula Belgrade / St. Regis — hotel and residential tower signage, photograph 1 of 63

Hotel and residential tower Belgrade

Kula Belgrade / St. Regis

Signage for the hotel and residential parts of the tower: bronze room and apartment numbers carrying the…

TC Promenada — shopping centre signage, photograph 1 of 18

Shopping centre Novi Sad

TC Promenada

External and internal signage, with illuminated façade markings, suspended directional signs and an…

Hilton — hotel signage, photograph 1 of 9

Hotel

Hilton

Hotel signage to brand standard: illuminated entrance markings, glass films and internal amenity signage.

All projects

Why CDA

The difference is that we do not stop at the drawing

A system, not a single sign

Signs are designed as one whole, with one typeface, one grid and one numbering logic, so the building reads as a single system.

Supervision down to the last hole

Shop drawings are ours, fabricators are chosen by technique, and we follow production and installation through to handover.

Permit documentation

For external signage we prepare the drawings and submissions required to obtain installation permits.

A standard that outlives us

A graphic standards manual means every later addition looks like part of the same system.

Buildings in operation

We work on buildings already in use, in phases and outside peak hours.

Experience on large buildings

Shopping centres, hotel chains, office complexes, residential estates and healthcare facilities.

CDA

We are creating a future tradition

The art of the innovative and the rational. The beauty of interiors and intuitive design.

Have a building to sign?

Tell us the building type, its size and the stage it is at. These details help us prepare a more specific response.