Central Design Agency

03 · Services

Digital signage

Where content changes more often than boards can be replaced, the sign becomes a screen. We deliver passive, active and interactive communication — from digital totems to info-touch points.

Digital signage has become standard in shopping centres and hotels, but only where there is something to change. A screen makes sense for tenant lists, room schedules, daily offers and announcements — content that goes out of date. For permanent information such as a floor number or an exit marking, a printed or engraved sign remains more reliable and cheaper to maintain.

We therefore always design the digital layer together with the physical one: the same grid, the same typeface and the same naming, so that what a visitor reads on a screen is recognisable on a sign two steps further on.

Digital signage — example of delivered work

What this covers

Digital totems

Free-standing screen carriers at entrances and in circulation areas.

Advertising totems

Carriers for leased messages and announcements, with rotating content.

Info-touch totems

Interactive content search and building maps on touch.

Passive screen communication

Screens with announcements and schedules, without user interaction.

Bespoke enclosures

Enclosures matched to the interior and to the rest of the signage.

Content templates

Screen layouts aligned with the building's standards manual.

Frequently asked questions

Not entirely. The screen takes over content that changes, while permanent signage stays physical because it has to work without power.

Yes, enclosures are made to measure, in materials and tones that follow the rest of the signage system.

What we make for this

Where we deliver this

Shopping centres

A shopper who cannot find a unit does not come back to try again. In a shopping centre…

Hotels

A guest arrives tired and carrying luggage. Between reception and the room there must be no…

Office buildings

An office building receives first-time visitors and staff who spend years there. The system…

Healthcare facilities

Here it is not a shopper finding their way but a patient, often under stress and against an…

Have a building to sign?

Tell us the building type, its size and the stage it is at. These details help us prepare a more specific response.