Central Design Agency

Healthcare facilities

Klinički centar Srbije

Signage for the Clinical Centre of Serbia, covering buildings, departments and rooms.

Building type
Healthcare facility
Location
Belgrade

Photographs

Scope of delivery

  • Building and entrance marking
  • Department signage
  • Directional boards
  • Room numbering

Sector

How we approach healthcare facilities

Healthcare is the hardest brief because of a combination that does not occur elsewhere: a complex organisation with many departments and buildings, clinical terminology a patient does not understand, and a user who is anxious and in a hurry. Many visitors are also older with reduced vision, so letter size and contrast are a matter of usability, not aesthetics.

We therefore name things the way a patient looks for them, with the clinical term beside it rather than instead of it. The system is built around the main routes — admissions, emergency, diagnostics, wards — and only then branches. We have delivered signage at the Clinical Centre of Serbia and at the Zemun Clinical Hospital Centre.

More on this sector

Typical scope for this building type

  • Building and entrance marking across the campus
  • Admissions, emergency and diagnostics signage
  • Directional signs named the way patients search
  • Department, outpatient and consulting room markings
  • Room numbering and waiting area signage
  • Staff and plant room signage
  • Pictograms and accessibility markings
  • Evacuation plans and escape route signage

Related projects

Have a building to sign?

Tell us the building type, its size and the stage it is at. These details help us prepare a more specific response.