01
Sectors
Banks and institutions
A branch network needs the same solution on a hundred different façades. The job is not one sign but a specification that makes every next one match.
In a branch network there are rarely two identical façades: one is the ground floor of a residential block, another a unit in a shopping centre, a third sits in a protected zone where the sign is solved differently. So the job is not one drawing but a standard — rules that say how the same sign is executed in five different situations and still reads the same everywhere.
Inside, the emphasis is on a client finding the right counter without asking, and on the space clearly separating public from non-public areas. Mandatory signage, accessible marking and escape routes come with it — the part that in branches is often added later and visibly clashes with the rest of the interior.
Typical scope
- A network standard: one solution across different façades
- External sign and branch marking
- Guidance to counters and to advisers
- Separation of public areas from staff areas
- Accessible signage and tactile lettering at hand height
- Mandatory signage, escape routes and equipment marking
- ATM and self-service zone marking
- A specification for fitting out a new branch quickly
Services used here
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