Central Design Agency

Where we work

Every building type has its own logic

A shopper, a hotel guest, a patient and a resident search for different things and stop at different points. The system is built for the user, not for the floor plan.

Shopping centres — signage system

Shopping centres

A shopper who cannot find a unit does not come back to try again. In a shopping centre, signage is part of turnover, not corridor decoration.

8 projects

Hotels — signage system

Hotels

A guest arrives tired and carrying luggage. Between reception and the room there must be no point where they have to turn back or ask someone.

10 projects

Office buildings — signage system

Office buildings

An office building receives first-time visitors and staff who spend years there. The system has to work for both, and to survive a change of tenants.

7 projects

Residential developments — signage system

Residential developments

In a multi-block development a visitor is looking for a specific entrance, not a building. Signage starts at the edge of the site and ends at the apartment door.

13 projects

Healthcare facilities — signage system

Healthcare facilities

Here it is not a shopper finding their way but a patient, often under stress and against an appointment time. A clear sign is part of the service, not an addition to the wall.

2 projects

Industrial and logistics buildings — signage system

Industrial and logistics buildings

In a hall, signage is not a service to a guest but a safety measure. Pedestrians and forklifts share the same floor, and that has to be visible from the floor, not from a drawing.

Education buildings — signage system

Education buildings

A school has two audiences: those who spend years there and those entering for the first time. The system has to work for the parent looking for room 12.

Sports and leisure venues

A building half empty most of the time and packed a few times a month. Wayfinding is designed for the full day.

Hospitality venues

For a restaurant or a bar the sign does two jobs at once: it says who you are and it brings a guest in from the street. The first is brand, the second is visibility.

Banks and institutions

A branch network needs the same solution on a hundred different façades. The job is not one sign but a specification that makes every next one match.

Have a building to sign?

Tell us the building type, its size and the stage it is at. These details help us prepare a more specific response.