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Sectors
Hospitality venues
For a restaurant or a bar the sign does two jobs at once: it says who you are and it brings a guest in from the street. The first is brand, the second is visibility.
For a street-level venue, what counts most is what is visible from the opposite pavement and from a passing car. So alongside the façade sign there is almost always a projecting sign — set perpendicular to the wall to catch the eye from the side, because hardly anyone approaches a venue looking straight at it.
Inside, the task is different and quieter: a guest should find the toilet, the exit and the facilities without asking a waiter, and the venue has to carry the mandatory signage nobody picks by taste. For chains, consistency is added — the same sign type in every location, with a specification a new site is fitted out from without redesign.
Typical scope
- Façade lettering and logotype above the entrance
- Projecting sign perpendicular to the wall, for the side view
- Opening hours and facilities at the door
- Graphics and frosting on shopfronts and glass doors
- Interior marking: toilets, exit, cloakroom
- Mandatory in-venue signage and escape routes
- Menu and price boards in durable execution
- A chain specification each new site is fitted out from
Services used here
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