Central Design Agency

Sectors

Hotels

A guest arrives tired and carrying luggage. Between reception and the room there must be no point where they have to turn back or ask someone.

A hotel is a building where signage is judged by how often a guest asks staff for directions. Three points are critical: stepping out of the lift on a floor, entering a room wing, and the approach to spa and wellness facilities a guest often does not know exist until they see them signed.

Where the property operates under a chain standard, signage is produced to that brand manual and approved before production. Alongside that visible layer runs the service one: staff corridors, stores, plant rooms and staff entrances, where accuracy matters more than appearance. We have delivered both, in city hotels and in mountain and coastal properties.

Typical scope

  • Room and suite numbers, with floor direction indicators
  • Floor signs and position confirmation on leaving the lift
  • Reception, front desk and back-of-desk lettering
  • Restaurants, bars and conference facilities
  • Spa and wellness: pools, saunas, steam rooms, treatment rooms, solariums
  • Plant room and staff corridor signage (BOH)
  • Façade lettering and illuminated entrance signage
  • Evacuation plans for every storey

Projects

What we have delivered in this sector

Kula Belgrade / St. Regis — hotel and residential tower signage, photograph 1 of 63

Hotel and residential tower Belgrade

Kula Belgrade / St. Regis

Signage for the hotel and residential parts of the tower: bronze room and apartment numbers carrying the…

Hilton — hotel signage, photograph 1 of 9

Hotel

Hilton

Hotel signage to brand standard: illuminated entrance markings, glass films and internal amenity signage.

Grand Hotel — mountain hotel signage, photograph 1 of 10

Mountain hotel Kopaonik

Grand Hotel

Mountain hotel signage: entrance marking, gold logotype lettering, totem and car park signage.

Falkensteiner — hotel signage, photograph 1 of 9

Hotel

Falkensteiner

Hotel signage to brand standard, including wellness and spa amenity markings.

Crowne Plaza — hotel signage, photograph 1 of 9

Hotel

Crowne Plaza

External and internal hotel signage, delivered to the brand manual.

InterContinental — hotel signage, photograph 1 of 4

Hotel

InterContinental

Hotel signage within the InterContinental Hotels & Resorts brand standard.

Radisson Blu — hotel signage, photograph 1 of 9

Hotel

Radisson Blu

A hotel signage system, from the arrival areas to room and service signage.

Woodside Apart Hotel — apart hotel signage, photograph 1 of 8

Apart hotel Kopaonik

Woodside Apart Hotel

Apart hotel signage: logotype on plate and doors, spa and sauna markings, numbering and evacuation plan.

Porto Palace — hotel signage, photograph 1 of 4

Hotel Tivat

Porto Palace

Signage for a coastal property: name plate, lift and storage markings, evacuation plan.

SL Industry Hotel — hotel signage, photograph 1 of 9

Hotel

SL Industry Hotel

Signage for a four-star hotel, from external markings to room numbering.

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