Central Design Agency

01 · Services

External signage

The first sign a visitor sees is the one from the street. We design and deliver external signage that makes a building recognisable from traffic, from the car park and from the pedestrian approach.

External signage works in conditions nobody chooses: in the rain, at night, from a moving car and at a distance where small type stops being readable. We therefore treat it not as a single sign but as the sequence of decisions a visitor makes while approaching — where the entrance is, where parking is, where reception is, where to go next.

Before drawing anything we walk the site and record the directions of approach, where sightlines break, at what height a sign stays legible and what obscures it in full foliage. The placement of carriers, letter sizes and lighting levels follow from that — not the other way round.

External signage — example of delivered work

What this covers

Totems and pylons

Free-standing carriers at the approach and car park, illuminated or not, listing the building's contents.

Façade lettering

Name and logotype on the façade, in a technique suited to the substrate and to installation at height.

Illuminated signs

External illuminated letters and lit signs, with night-time visibility calculated.

Directional and tourist signage

Guidance within the complex and on approach roads.

Ownership and information boards

Ownership plates, canopy lettering, entrance and opening-hours signs.

Glass surface films

Graphics, frosted bands and markings on glass, including mandatory glazing manifestation.

Flag poles

Flag carriers at the main approach, with foundations and anchoring.

Permit documentation

Drawings and submissions required to obtain installation permits.

Delivered work

Photographs from buildings where this service was delivered.

Frequently asked questions

We prepare the full documentation for permit applications for external signage. The procedure depends on the municipality and on the type of carrier.

Yes. Installation is then phased and scheduled outside peak hours, in agreement with building management.

Lead time depends on scope, chosen materials and whether a permit is required. It is quoted after the site visit.

What we make for this

Illuminated 3D letters

A building or company name in dimensional letters with LED lighting. The same sign has to work…

Totems and pylons

A free-standing carrier at the approach — the first thing a building says about itself from…

Engraved plates

A company plate, an entrance sign, a marking meant to last without maintenance. Engraving does…

Where we deliver this

Shopping centres

A shopper who cannot find a unit does not come back to try again. In a shopping centre…

Hotels

A guest arrives tired and carrying luggage. Between reception and the room there must be no…

Office buildings

An office building receives first-time visitors and staff who spend years there. The system…

Healthcare facilities

Here it is not a shopper finding their way but a patient, often under stress and against an…

Have a building to sign?

Tell us the building type, its size and the stage it is at. These details help us prepare a more specific response.