Central Design Agency

04 · Services

Graphic standards manual

The document that protects the building's appearance after we leave. It prescribes how the logotype is applied to every type of sign, so that later additions look as if they were made on the same day as the first one.

Buildings are not signed once. New tenants arrive after handover, rooms change use, signs get damaged and replaced. Without a written rule, every change is made by a different contractor in a different typeface and a different shade, and the system falls apart within a few years.

A standards manual prevents that by describing not only how a sign looks but how it is made: format, grid, typography with the full set of local diacritics, colours to standard, materials, finishing technique, mounting method and minimum clearances. We deliver it as a standalone service and as part of a complete signage system.

Graphic standards manual — example of delivered work

What this covers

Logotype application

Permitted and prohibited applications on every carrier and substrate.

Typography

Typeface selection and sizes by reading distance, with the full local character set.

Colour and materials

Colour values to standard and prescribed material finishes.

Sign catalogue

Type sheets for every sign, with dimensions and sections.

Installation rules

Heights, spacing and fixing methods by substrate.

Numbering rules

The logic for numbering floors, rooms and service zones.

Frequently asked questions

It is where changes are expected or where the building has multiple tenants. For a building signed once and left unchanged, an as-built sign catalogue is enough.

Yes, and that is its purpose. It is written so that any workshop can produce from it.

What we make for this

Illuminated 3D letters

A building or company name in dimensional letters with LED lighting. The same sign has to work…

Totems and pylons

A free-standing carrier at the approach — the first thing a building says about itself from…

Door and office signs

The last sign in the chain — a room number, an office name, a department label. There are more…

Where we deliver this

Shopping centres

A shopper who cannot find a unit does not come back to try again. In a shopping centre…

Hotels

A guest arrives tired and carrying luggage. Between reception and the room there must be no…

Office buildings

An office building receives first-time visitors and staff who spend years there. The system…

Healthcare facilities

Here it is not a shopper finding their way but a patient, often under stress and against an…

Have a building to sign?

Tell us the building type, its size and the stage it is at. These details help us prepare a more specific response.