Central Design Agency

Sectors

Shopping centres

A shopper who cannot find a unit does not come back to try again. In a shopping centre, signage is part of turnover, not corridor decoration.

A shopping centre is the most demanding wayfinding task among the buildings we work on. A visitor arrives from the car park or the street, looks for a unit that may not even be on that level, needs a toilet or an ATM on the way, and on the way back has to find a car on a floor they did not memorise. All of it has to work without asking staff.

The system therefore starts in the car park, not the lobby. We mark parking levels so they are memorable, place car-finding points, lead the visitor to the lift core, and from there to units by maps and directional signs. Tenant lists sit where people already stop, and are built on the assumption that they change — so amending one field does not require a new board.

Typical scope

  • External totems and pylons on approach roads and car parks
  • Parking level marking, entries and exits, and car-finding points
  • Info totems and maps with you-are-here marking
  • Tenant directories built for quick amendment
  • Suspended directional signs in malls and at junctions
  • Pictograms: toilets, baby changing, accessibility
  • Digital and advertising totems for changing content
  • Evacuation plans per level

Projects

What we have delivered in this sector

TC Galerija — shopping centre signage, photograph 1 of 13

Shopping centre Belgrade

TC Galerija

A complete shopping centre signage system, from external totems and the car park to maps, tenant directories…

Ada Mall — shopping centre signage, photograph 1 of 9

Shopping centre Belgrade

Ada Mall

Internal shopping centre signage: info totems, directional signs and pictograms across all levels.

TC Promenada — shopping centre signage, photograph 1 of 18

Shopping centre Novi Sad

TC Promenada

External and internal signage, with illuminated façade markings, suspended directional signs and an…

Rajićeva Shopping Center — shopping centre signage, photograph 1 of 29

Shopping centre Belgrade

Rajićeva Shopping Center

Info totems and level directories across the centre: totems along the walkways carrying the floor map and…

Big Fashion — shopping centre signage, photograph 1 of 9

Shopping centre Belgrade

Big Fashion

Internal signage with the centre's yellow info totems and a system of suspended directional signs.

Kruševac Shopping Park — shopping park signage, photograph 1 of 9

Shopping park Kruševac

Kruševac Shopping Park

External signage for a shopping park: approach totems, pictograms and warning signage in the car park.

A BLOK Shopping Zone — shopping zone signage, photograph 1 of 4

Shopping zone

A BLOK Shopping Zone

Signage for a shopping zone, at the approach and within the complex.

TC Stadion — shopping centre signage, photograph 1 of 7

Shopping centre Belgrade

TC Stadion

Internal signage: totems carrying the level directory, level markings at the lifts and suspended directional…

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